The Easiest Way to Monitor Your Online Reputation
How to monitor your online reputation without spending lots of time & money
Reputation has always been a key factor in business success. Fundamentally, business is really about relationships, and your reputation is the result of the relationships you have with the people you do business with.
Online reputation matters now more than ever, except that the relationships are now with hundreds or even thousands of people, which makes it much harder to manage!
These days nearly everyone Googles you before they decide to pick up the phone or email you. If there's any digital trace of something that you are less than proud of, it can really affect your reputation and chances of success.
Anyone who has had a bad online review knows how much of an impact this can have on a business.
But with the growth of so many websites, blogs, and social media platforms in the past few years, it can feel like an insurmountable task to keep track of what's being said about you and how it might be affecting your online business.
Everything that's recorded online is here to stay. So apart from being very careful about what you post online, you also want to be able to know what people are saying. Not just to manage your online reputation but to join the dialogue and show that you have nothing to hide.
After all, the point of being online is that you want to be seen! You’re building a business and brand you love. And you have something bigger to share with the world. We need to hear your message. The purpose behind your business.
So today I want to give you some resources for managing your reputation online.
STEP 1 | Your secret weapon
Let's face it, combing through the web looking for mentions of your business could take hours and you don't have the time (or inclination) to do that!
The good news is that there's a free, easy to use secret weapon to help. Google Alerts.
If you haven't done this yet, I want you to follow these instructions and set one up (or several) now! Once you set an alert, Google will send you an email every time someone references you online, thereby giving you the opportunity to respond in a timely, proactive fashion. Easy!
If you haven’t set up Google Alerts for your name and your company name, I’d recommend taking 5 minutes to do this now.
If you are able to field some extra emails, you can also monitor your top keywords and track any mentions of the people in your field who inspire you.
How to set up a Google Alert in less than 5 minutes
1. Go to: https://www.google.com/alerts
2. Enter your name, company name or keyword in the search query field. If you want an alert for a keyword, make sure you put the word(s) in quotes to restrict your alerts to that exact phrase.
3. Set your preferences and hit “Create Alert”.
4. Your easy tool for online reputation management is set up! Now you just have to wait for the emails.
Step 2 | Set up key profiles on sites that help you build you online reputation
To build your online reputation, it's important to choose a few sites on which you are going to establish an online profile.
Which sites you choose depend on your type of business.
Are you a service based business? If so, you'll want to have profiles on social media, in forums, or on review sites like avvo, wellness.com or Houzz. If you're a product based business, you'll want to be on Amazon, etsy, and other online retailers..
If you’re a brick and mortar business, you'll want a great profile on Yelp, TripAdvisor, and/or Google My Business. If you sell physical products, you also need to keep an eye on Amazon.
Don't get overwhelmed and create 10 different profiles. Just 2 or 3 good ones.
If you'd like to download my list of 50 Review Sites for Reputation Management, sign up below!
Remember, the key with any human relationship is to do what you say you're going to do and to remember that people will remember how you made them feel more than anything else.
Try to be consistent -and in-keeping with your brand values at all times - in all areas of your communication. This will help you build (or re-build) a solid online reputation that allows your business to shine.
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