10 Common Website Mistakes that Cost you Money
+ 10 EASY Solutions!
These days I am working more and more often as a consultant. One of the services I offer that people find most useful is getting design and functionality feedback on websites they already have and that they know are not working for them even though they don't understand why.
The truth is, you can have beautiful branding and a gorgeous website and find that it brings in no business whatsoever. And yet your website should be attracting your ideal clients to you all the time. It's all about beauty and brains working together!
Here are the top 10 mistakes I see most often on websites these days. I find these whether a site has been DIY'ed or built with a designer. Check this list to make sure you avoid making these mistakes and, if you need a little more help with your site, I’ve got a helpful free guide for you at the end of this post.
1 | YOU ARE NOWHERE TO BE FOUND ON YOUR WEBSITE
We need to see you! Showing your beautiful face on your website is a quick, easy way to start immediately connecting with your audience. We also need to know who you are, why you do what you do and any personal details you feel ready to share.
People are more likely to feel a connection to you and hire you if they have a sense of who you are.
Your Home and About pages should have photos of you (and/or your team) at work. If you can, try to get professional photos taken that tie in with your website branding.
2 | IT TAKES LONGER THAN 5 SECONDS OF READING YOUR HOMEPAGE FOR PEOPLE TO KNOW WHAT YOU DO
Since the homepage is the first page that people land on, it absolutely must make clear what you have to offer to help your audience. Most people take 3-5 seconds to decide whether or not they are going to stay on a website. If they can't figure out what's in it for them within that period of time, you've lost them.
Tell them what you do and how you can help them.
Whatever makes you special, makes you stand out amongst other people in your field, should be highlighted.
You can always go into more detail on your About page or Services page but you must let people know who you are and what you offer right on your home page so they can quickly assess if they are in the right place or not.
3 | Your website is not built with a specific goal in mind
The secret to a successful website is to make sure that all the key elements on the site support your business model. The website layout and functions you choose should be dictated by what type of business you have, and more importantly, your current stage of business.
4 | YOUR WEBSITE’S NAVIGATION IS UNCLEAR, HAS TOO MANY OPTIONS OR IS TOO COOL FOR IT'S OWN GOOD
Your website visitors must easily find what they are looking for or they will leave! The main menu should follow a clear sequence and hierarchy and your sub-menus should not have more than 3 or 4 items.
If you are using a fancy hamburger menu make sure it's not too hard to find or hidden away making it hard for visitors to see.
There also should be a clear pathway for your visitors to follow through your site with clear calls to action on each page based on your goals. This can be quite tricky to figure out and this is where working with a designer is really worth it. A good designer will develop your sitemap and determine the right call to action buttons based on your business goals.
5 | YOU DON’T EXPLAIN or display YOUR SERVICES OR OFFERINGS
Your services or sales page should go into detail about what you can do for your customers. A common mistake I see on websites is not taking the time to go into detail about the nature of services on offer. Giving people as much detail as possible will always convert better than just giving them a list of what’s included.
So try to go into plenty of detail about what your client will get and if applicable also go into the results that you plan on delivering for your clients.
6 | YOU DON'T HAVE ANY CLIENT TESTIMONIALS ON YOUR SITE
These days everyone expects to read reviews about a business before starting to work with them. People want to know what past clients have to say about you because it builds trust and they can imagine what it might be like working with you too. try to include testimonials in several places on your site so they can't be missed. You can have a dedicated page for reviews as well but if a visitor doesn't make it to that page they should still have read a testimonial or two before they click on your contact page.
7 | YOUR WEBSITE COPY IS NOT WRITTEN WITH YOUR TARGET CLIENT IN MIND
This is one of the most common issues I see with websites. First of all the copy is dry and boring and dates back to the 1990's.
If you work with a copy writer or professional web designer, they should help you craft your website copy in such a way that it attracts your market. Your designer will then find the way to bring your text to life by making it visually appealing by choosing the right fonts and images.
8 | YOU FAIL TO INVITE PEOPLE ONTO YOUR MAILING LIST
To make people feel welcome as they enter your online space, have something to offer them as soon as they arrive and at the same time invite them to stay in touch with you. Doesn't that sound hospitable?
Try crafting a useful checklist or worksheet that they will find helpful. Ideally you should design it knowing exactly what your clients struggle with so this gift is something they can't wait to get! Something they want enough that they will give you their email address in exchange.
9 | YOU’RE NOT BLOGGING
If you have a website with no traffic coming to it, then you're wasting your time.
One of the best ways to drive traffic and maintain good Google rankings is to blog regularly. Use your blog as an opportunity to share your knowledge, show the personal side of your business and also to market your offerings.
Blogging does not have to be writing! You can post video or audio content and you can also use your social media platforms for microblogging. It all depends on your business goals and what you can do both well and with consistency.
10 | YOUR IMAGES ARE NOT COMPELLING
Please don't use ugly stock photos or low quality photos you shot on your iPhone. If you don't have high quality images on your site then you’re not showcasing your brand or your work. Your website should be visually compelling to attract -and maybe inspire- your potential clients. You want them to imagine themselves on the other side of the experience of working with you and that should be happier or healthier or wealthier! If your images are low quality it's most likely they won't be able to visualize that future version of themselves (the person they'll be after having worked with you) in a positive light. Please, do not ever use images on your website that you didn’t like!
USE MY CHECKLIST to help you get on track!
Are any of these common website mistakes on your site right now? If want to dig a little deeper and make some fixes, then you’ll want to download my checklist.
There are a total of 15 design features on the checklist I've created for you. Adding them to your site will not only improve your website visually & structurally, but will also help you to connect with your audience more effectively, increase traffic and get more returning visitors!
Soon, you’ll notice a direct correlation between strong website design and website audience growth.
If you are planning to design your own website and would really love to have some extra guidance, support and feedback as you build it, my Website Power Sessions course is made for you ♥ Click here for details
OVER TO YOU
So tell me, which elements you going to work on first? I’d love to know so leave me a note in the comments!